— by Ash Leon Guerrero
Every summer, the streets of Tacoma, Washington, pulse with an infectious rhythm that beckons music lovers from all walks of life. The source of this vibrant energy? The Reggae on the Way Festival, an annual celebration that has quickly become a cornerstone of Tacoma’s music scene. Since its inception in 2017, this festival has grown into a cultural phenomenon, drawing reggae enthusiasts from across the region to bask in the soulful sounds and uplifting vibes that reggae music embodies. Reggae on the Way is not just a music festival; it’s a celebration of community, unity, and cultural heritage. As the beats of reggae legends like Common Kings, J Boog, Tribal Theory, Rebelution, and Collie Buddz intermingle with the fresh sounds of rising stars, the festival creates an atmosphere of joy and togetherness that resonates far beyond the music.
Originally held on the South Tacoma Way, the festival began in 2017 when organizers Dan Rankin and his wife Jessica also opened Airport Tavern. After attracting thousands of fans annually from 2017 to 2019 and again in 2021 post-pandemic, the event continues to grow and evolve. Attendees are treated to an immersive experience that includes mouth-watering cuisines along with an unforgettable fusion of music, culture, and scenery. But the festival’s influence extends beyond its entertainment value. It plays a crucial role in fostering a sense of community and cultural pride among Tacoma’s residents, while also contributing significantly to the local economy. In a city known for its diverse artistic expression, Reggae on the Way stands out as a beacon of cultural celebration and unity.
The festival has grown significantly popular for its original location over the years. In a 2021 interview with Kristine Sherred, organizer Dan Rankin describes how this festival has grown, leading him and his team to make some changes, stating, “These streets aren’t designed to host a festival,” noting the logistical challenges of the 2021 setup. However, Rankin is well-prepared for such challenges. He has extensive experience in managing events in unconventional spaces, having previously created live music for the Sixth Ave Business District’s Art on the Ave while working at Jazzbones before opening Airport Tavern. In result, this led to a new venue location, Haub Family Field at LeMay Car Museum. The new venue can host up to 7,000 people, providing ample space for more performers, food trucks, and activities. Though, the move to Haub Family Field was not just about accommodating more people; it was about enhancing the overall experience. This includes more food trucks, water-refilling stations (guests can bring their own reusable bottles), lawn seating, and a recreation area with games like cornhole. “We coin it as a family-friendly festival catered to adults,” Rankin said, highlighting the festival’s inclusive and welcoming atmosphere.
Fans enjoying the show at Reggae on the Way over the years, Instagram February 23, 2024
Fans enjoying the show at Reggae on the Way over the years, Instagram January 30, 2024
Reggae on the Way has been a beacon of vibrant music and community spirit in Tacoma since its inception in 2017. Over the years, the festival has showcased a diverse array of artists, each bringing their unique flavor or reggae and related genres to the stage. Let’s take a stroll down memory lane and revisit some of the standout performers from past events.
The first Reggae on the Way festival in 2017 marked the beginning of a new chapter in Tacoma’s music scene. Headlining the first-ever festival were Common Kings, a band renowned for their irresistible blend of reggae, rock, and R&B. Known for their dynamic performances and hits like “Wade in Your Water” and “Lost in Paradise,” Common Kings set a high bar for the festival’s debut. Another notable act was Anuhea, a Maui-based singer-songwriter whose soulful voice and heartfelt lyrics have made her a beloved figure in the Hawaiian music scene, with hit songs “Higher Than the Clouds” and “Simple Love Song.” Moreover, Tribal Theory, known for their unique fusion of reggae, rock, and ska, also graced the stage. Their energetic and innovative sound added a fresh dimension to the festival, captivating fans with tracks like “Reggae Party” and “Hold Me Back.”
In 2018, the festival grew in popularity, attracting more attendees and a lineup of incredible artists. Among the headliners was J Boog, a well-respected figure in the reggae world known for his soulful voice and authentic island sound. Born in Long Beach, California, and raised in Compton, J Boog’s music reflects his Samoan heritage and Californian roots, blending reggae with R&B and hip-hop influences. Some of his hit songs include “Let’s Do It Again” and “Sunshine Girl.” Moreover, The Green, a band from Hawaii whose smooth harmonies and catchy tunes have made them favorites in the reggae scene and are known for their hit songs including “Love I” and “Come In.” Another notable act was Power Laces, a dynamic R&B and Funk musician and local favorite hailing from Tacoma, Washington. Known for his distinctive sound and captivating performances, he has created a unique niche in the music industry with his seamless blend of soulful R&B melodies and infectious Funk rhythms. Some of his top hits include “Fist Up” and “Ladonna.”
By 2019, Reggae on the Way had firmly established itself as a must-attend event for reggae lovers in the Pacific Northwest. After the pandemic-induced hiatus in 2020, Reggae on the Way made a triumphant return in 2021. The festival continued to deliver exceptional performances and in 2022 marked a significant evolution for the festival, expanding to two days and moving to a larger venue at Haub Family Field at LeMay Car Museum. This move allowed for an even more impressive lineup and an enhanced festival experience. One standout performance was from Protoje, a Jamaican artist, and son of Lorna Bennet, who rose to fame as a singer in the 1970s. This was his first performance ever in Tacoma, Washington!
Setting up for the festival, July 14, 2023
Timelapse video showcasing the hard work of the crew setting up for the festival
J Boog performing Every Little Thing at Reggae on the Way, 2023
American Idol IAM TONGI on stage with J Boog at Reggae on the Way
“Our plan has always been to nurture our music scene here. There’s a plethora of bands from the Pacific Northwest here that are reggae bands, and they’re really good,” says Rankin. He and his team have consistently curated a lineup that not only features prominent reggae artists but also highlights the region’s deep connection to underground hip-hop, emphasizing the festival’s inclusive and diverse musical offerings. “I’m excited to show people that this is a great space,” says Rankin. He has heard comparisons to Marymoor Park, a popular outdoor concert venue in Redmond, Washington. Further, Rankin expresses, “I’m really trying to create something a little bit different and a little bit more special. I believe Tacoma deserves that.”
As Reggae on the Way continues to evolve, it stands out as a beacon of community, culture, and exceptional music, embodying the spirit of Tacoma and its vibrant musical heritage. Whether you’re a longtime fan or a newcomer, this festival offers something special for everyone, celebrating the unique blend of reggae, hip-hop, and local talent that makes Tacoma’s music scene so extraordinary.
About the Author
Ash Leon Guerrero prepared this article as her final project for TARTS 225: Musical History of Tacoma, taught by Kim Davenport at the University of Washington, Tacoma. At the time she took the class in Spring Quarter 2024, she was a senior majoring in Psychology.
Tacoma Music History 
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